How to Drive New Potential Employees to Your Website for Consideration to Hire

When it comes to hiring, the more applicants the better, right? You want to be able to choose the very best candidates for your positions, so that means the bigger volume of applicants, the higher chance you have of finding a larger pool of top quality candidates.

There are a few easy ways to get your message heard:

1. Push out a post on your social media networks --  such as LinkedIn, Facebook and Twitter -- saying you have job openings and you're looking for top talent. Provide a brief description and a link where those who are interested can receive more information and find out how to apply. People are constantly on the search for work, so this will pique a lot of interest. Don’t forget to ask folks to spread the word!

2. Write a blog post. In 2013, the best way to generate organic search results is by producing content. Write a brief blog that includes what you’re looking for, who would be a good fit and how they can apply, and share it with your connections.

3. Tell your friends. One of the first things people do when looking for work is ask around. If you tell enough people that you’re looking for great candidates, eventually the word will get out. Never underestimate the power of a personal referral.

Kolina Cicero is our in-house Communications Director. Feel free to reach out to her with any questions about this topic and how to use social media to find more top quality employees. Kolina can be reached by responding to this blog, or at

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